DACH ad law is unforgiving — HWG, LMIV, EU 1924/2006. We bake the rules into every layer. What lands in your queue is publishable on day one, not after three rounds of legal review.
// SAFEGUARDS · [REGION: DE / AT / CH] · [APPLIES TO: ALL TIERS]
Four checkpoints. A claim has to clear all four before it appears in your delivery.
Market (DE / AT / CH), address form (Du / Sie), product category (Supplement / Cosmetic / General) — captured per brand kit, locked across every batch. The compliance regime applied to your copy is declared, not inferred.
Curative wording ("heilt", "therapiert"), unconditional promises ("100% rechtskonform"), and unapproved supplement claims are stripped from the prompt before a single ad is written. The model never sees the wording it can't legally produce.
Each of the twelve copy variants per batch passes a second pass: HWG §3 / §11, LMIV Art. 10(3) disclaimer presence, EU 1924/2006 authorised-claim matching. Failing variants are regenerated, not delivered.
Where the law requires it — LMIV nutrition disclaimer on supplements, country-of-origin label, contains-warning — the line is appended automatically and locked. Removed lines fail the output gate.
The specific laws and articles screened in every DACH-market batch.
HWG Heilmittelwerbegesetz · DE | Healthcare advertising law Bans curative claims, before/after imagery, and uniformed-medic endorsements for supplements + cosmetics. We screen §3 (misleading) and §11 (banned formats). |
LMIV Lebensmittelinformations-VO Art. 10(3) · EU | Food information regulation Mandatory nutrition disclaimer where supplement claims appear. We append the locked formula at copy-generation time and verify on output. |
EU 1924/2006 EU Nutrition & Health Claims Regulation | Authorised health claims only Only EFSA-approved phrasing for ingredient-claim pairs (vitamin D + bones, magnesium + muscle function, etc.). Off-list wording is rewritten or rejected. |
UWG Gesetz gegen den unlauteren Wettbewerb · DE | Unfair competition law No competitor disparagement, no misleading superlatives without proof. We hard-block "the only", "the best", "100% effective" without supporting evidence in the brand kit. |
JuSchG Jugendschutzgesetz · DE | Youth Protection Act Sexual wellness and alcohol products are auto-flagged against the German Youth Protection Act. Age-targeting requirements, content restrictions, and marketing-channel rules are enforced before delivery. |
EU 2009/48/EC EU Toy Safety Directive + GPSR | Children's product safety Children's product ads are flagged for age-appropriate language, no manipulative claims, and safety-statement requirements per the EU Toy Safety Directive 2009/48/EC and the General Product Safety Regulation (GPSR). |
EC 1924/2006 EU Health Claims Regulation | Food & beverage claims screening Food and beverage health claims are screened against the EU Health Claims Regulation. Unauthorised disease-prevention or weight-loss claims are flagged before delivery. |
GDPR / DSGVO EU General Data Protection Regulation | Data, brand assets, ad analytics User data, brand assets, and ad analytics are processed in EU regions under GDPR. Brand kits are stored encrypted, ad metadata is retained 24 months, and customers can export or delete at any time. |
We're a compliance-aware drafting tool, not a law firm. We screen the most common DACH violations before delivery. Country-of-origin specifics, brand-specific certifications, contract terms, and any regulated medical claim go to your legal counsel before publication. We log every safeguard hit and miss so your reviewer sees exactly what was checked.
No card. No commitment. The first batch runs through the full stack above.